提到潮玩 IP，很多人第一时间会想到 POP MART、Labubu、Molly。 但你们知不知道！其实在马来西亚，也有本地潮玩与 IP 公司正在把角色、设计、收藏与商业模式结合起来——Milolo。 这一集《八面商讨》，我们邀请到 Milolo 创办人 Datuk Millan Lee，一起聊聊潮玩、盲盒与 IP 产业背后的真实商业逻辑。 很多人觉得盲盒是“智商税”，买回来只是摆着，没有实际用途；但为什么年轻人还是愿意花钱收藏？为什么 Labubu、Molly 这类角色可以突然爆红？消费者买的到底是玩具，还是情绪价值、身份认同、社交话题与收藏价值？ 📌 留言告诉我们：你觉得盲盒是智商税，还是情绪价值？

Milolo was recently featured by The Star following its official debut on the Bursa Malaysia LEAP Market. 🚀
The home-grown designer toy and creative IP brand continues expanding its retail footprint across Malaysia while strengthening its original IP development and experiential retail presence.
Thank you for supporting the Milolo journey. ✨
The Star reported on Milolo’s LEAP Market debut and its retail expansion plans across Peninsular Malaysia.

Milolo was recently featured by 《星洲日报 Sin Chew Daily》 following its official debut on the Bursa Malaysia LEAP Market. 🚀
From designer toys and blind boxes to creative IP development and retail expansion, Milolo continues growing as one of Malaysia’s emerging creative lifestyle brands.
Thank you for being part of the Milolo journey. ✨
《星洲日报》报道 Milolo 正式登陆 Bursa Malaysia LEAP Market，并持续扩展原创 IP 与零售版图。

Milolo officially made its debut on the LEAP Market of Bursa Malaysia, marking a major milestone for the growing Malaysian designer toy and creative IP industry. 🚀
The home-grown designer toy company, known for its blind boxes, collectibles, lifestyle products, and original creative IPs, aims to expand its retail presence across Peninsular Malaysia over the next two years.
According to reports by The Edge Malaysia, Milolo plans to open new outlets in major locations including Ombak KLCC, Sunway Velocity, Seremban Gateway 2, as well as future expansion into Penang and the East Coast.
Milolo also shared its long-term vision of growing beyond Malaysia, with future expansion targets including Thailand, Indonesia, China, and Singapore.
This listing represents an important step forward for Milolo as the brand continues building original IPs, expanding experiential retail concepts, and strengthening its position within the designer toy and collectibles market in Malaysia.
Thank you to everyone who has supported Milolo throughout this journey — our community, customers, partners, and team. ✨

According to Oriental Daily Business News, Milolo Berhad has received approval from Bursa Malaysia and is set to be listed on the LEAP Market, positioning itself as a “blind box concept stock” in the Malaysian capital market. This development marks an important milestone as Milolo transitions from a creative retail and collectibles brand into the capital market, reflecting strong confidence in its business model and growth potential. With a core focus on proprietary IP development and retail operations, Milolo continues to expand its market presence while strengthening its brand influence and overall business scale.

Milolo Berhad has received official approval from Bursa Malaysia to be listed on the LEAP Market, marking a significant milestone in the company’s growth journey. As reported by The Star, the listing reflects strong confidence in Milolo’s business model, combining proprietary intellectual property (IP) development with retail expansion across Malaysia. The company plans to further strengthen its market presence while expanding its portfolio of original IP and strategic retail locations.